He grew up immersing himself in advertising, script, photography and painting studies. In 2012 Jalfen won two Cannes Lions; one Silver Lion for Direct and a Bronze Lion for Design for his clever Smart Twitter spot. The first Twitter commercial using tweets to craft an animation in a flipbook style of a Smart car traveling across a city. His combined directing abilities and stunning visual graphics have yearned him works for Discovery Channel, Doritos, Fox, Toyota, 7UP, and MTV to name a few. In 2016 his work for Heineken Boss garners him a Bronze Lion at Cannes.